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So, there's The Unbeatable Squirrel Girl #1, released in January 2015.

Then there's The Unbeatable Squirrel Girl #1, released in October 2015, by the very same artists.

Why? Why was the numbering reset, so rapidly? Even the name didn't change and, I'm assuming and hoping (as I've yet to read it), neither did the story.

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The series was "soft rebooted" to bring it into line with Marvel's newly launched "All New, All Different" range of comics (complete with a female Thor and Wolverine and black Spiderman and Captain America).

The makers used this reboot as an opportunity to make a few changes, updating the artwork, removing some unpopular characters and making Squirrel Girl into a card-carrying member of the Avengers along with a brand new "issue #1" banner.

Overall the changes were quite minor and unlike other comics in this range, Squirrel Girl's secret identity remains unchanged.

Newsarama: What can you two tell us about the new arc and new volume of Unbeatable Squirrel Girl?

Ryan North: It's a new start for Squirrel Girl (which I guess is good seeing as it's got #1 on the title) but it's also a continuation of all that's come before: Tippy-Toe will still be there, Nancy will still be there, Mew will still be there, Chipmunk Hunk and Koi Boi will clearly still be there... but like all the other Marvel books we're jumping ahead eight months, so a lot has changed that we didn't get to see, at least not right away.

I don't want to give away too much about our first arc, but I can say it definitely features cyborgs and squirrelsand time travel and friendship, and if that doesn't sell you on a comic book, I don't know what will.

Nrama: Marvel's "All-New" and "All-Different" -- but is Doreen in this new series?

Erica Henderson: Yes.

North: There's only one Squirrel Girl! Though I could see an interloper being discovered when her taped-on tail falls off, mid battle. But that's not what happens in our book! You get only the real Squirrel Girl here. 

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She should have been rebooted into non-existence – CreationEdge Feb 28 at 20:17
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@CreationEdge - Harsh. She's very popular with a certain segment of their readership. – Valorum Feb 28 at 20:25
    
I'm okay with them reading manga or something! – CreationEdge Feb 28 at 20:26
    
@CreationEdge - Their key demo seems to be younger white female readers in the 14-24 bracket, something that comic book companies have always struggled to get interested in regularly buying comic serials. Superman's Girl Friend Lois Lane managed it for a while, as did She Hulk but since the early 1990's, it's been a pot of money they really can't tap. My guess is that we'll see more and more 'college girl' and 'teen girl' superhero comics coming out in the next few years. – Valorum Feb 28 at 20:31
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@CreationEdge because Comics Are Serious Business. – hobbs Feb 29 at 4:24

As stated on Wikipedia:

Starting in May 2015, the Secret Wars crossover storyline affected a number of Marvel comics and character. Marvel announced in June 2015 that, after Secret Wars was complete, they would reboot their entire line as part of a All-New, All-Different Marvel rebranding. Though The Unbeatable Squirrel Girl was not part of the Secret Wars storyline, the series was set to be rebooted with Squirrel Girl joining an Avengers team. Marvel later named this team the Avengers Idea Mechanics.

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Oh. I did check Wikipedia, but it seems I only read the article on the character. Didn't realize there was a seperate article for the series. – DJ Pirtu Feb 28 at 18:31

I'm going to gear my answer to more "novice" comic readers.

Earth 616

Traditionally, different Marvel comic books take place in the same universe. That means that something that happens in The Avengers book also happens in The X-Men book. For example, if Wolverine dies in The X-Men, you won't see him in The Avengers- unless he's brought back to life, of course! This "main" universe is referred to as Earth 616.

Ultimate

But this can be restrictive to writers- what if they want to reboot a character to have a more modern origin story? They solved this problem by setting their books in a different universe- they called this one the Ultimate universe.

So you've got two groups of books set in two different universes. (There are actually many more universes, but these are the main two.)

Secret Wars

However, this can be confusing for new readers: if you want to start reading Spider-Man, you first have to choose which universe you want to read!

So in 2015, Marvel had a big event called Secret Wars. This event took place across every book in every universe, where different versions of characters met each other and new characters were invented (you might have heard of Spider-Gwen).

All New, All Different

At the end of the Secret Wars event, the 616 universe and the Ultimate universe were combined into a single universe- the All New, All Different universe, consisting of characters from both universes, as well as some new characters.

As a result of this rebranding, Marvel started a bunch of new series. But they also wanted to keep around some existing characters (like Squirrel Girl) who already had books coming out. So they started renumbering these books from issue 1 again, to make it more obvious that they were members of the All New, All Different universe.

What does this mean for what you should read?

Comic books are generally written in arcs, which you can think of as seasons of a TV show. An arc consists of one main storyline that then concludes, and a new arc is started. Arcs usually consist of 3-6 monthly issues, which are usually then collected into trade paperbacks for people who prefer reading them all at once instead of waiting a month between issues.

The renumbering of Squirrel Girl happened between the first and second arc. You can think of the first 8 issues as "season 1" of Squirrel Girl. In between season 1 and season 2, Secret Wars happened. Then the numbering starts over at issue 1, and season 2 of Squirrel Girl starts.

In other words, the renumbering is not a reboot, but they split it up between "seasons" to make it easier for new readers to get on board, since that was the whole point of Secret Wars to begin with.

So you can read from the very beginning (I'd recommend that, since it's a great book), or you can start at season 2 with the second first issue- they explain pretty much everything you need to know. You don't need to read any Secret Wars books or any other series to understand what's going on in Squirrel Girl.

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The vast complexity (and continual renumbering) is usually a ruse to sell more comics. Also, the periodic killing of characters. – Valorum Feb 29 at 18:33
    
Richard it wouldn't be so bad if it weren't for the annoying cliché of comic characters who fail to stay dead. But I'm sure that it always happens for telling a good story and not for selling more. – Francesco Feb 29 at 19:29

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