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Shazam turns into a superhero and back by saying his name. So how does he introduce himself?

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15  
Do you perhaps mean Captain Marvel? Whose name is not Shazam? – Zibbobz Jul 31 '14 at 16:13
4  
The same way Beetlejuice does - charades! – phantom42 Jul 31 '14 at 16:40
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So wait, is the Wizard no longer named Shazam? Man, I really do not like the new 52 at all! – Monty129 Jul 31 '14 at 17:02
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@Zibbobz - geeksofdoom.com/2012/01/30/… – Valorum Jul 31 '14 at 18:07
5  
I came here looking for Shaq and was disappointed. – Dave Kennedy Jul 31 '14 at 21:09
up vote 14 down vote accepted

It's not saying the word "Shazam" that results in his transformation, it's saying the word "Shazam!" (complete with exclamation mark in most cases) and with the intention of transforming.

As you see from the panel below from the Curse of Shazam, he's perfectly capable of introducing himself without transforming:

enter image description here

In short, he introduces himself by saying "Hello, I'm Shazam"

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2  
@user14111 - Wikipedia suggests it was automatic and happened at least once by accident – Valorum Jul 31 '14 at 18:41
    
I don't think the intention necessarily has to be transformation, seeing how often he uses the lightning as a weapon. But yes, you seem to be right about the fact that intent matters. – TenthJustice Jul 31 '14 at 18:43
1  
Gonna have to read that comic. The reason why I asked was I was reading Injustice (like an alternate timeline thing, if you didn't know) and Wonder Woman got Black Adam to say his magic word with the Lasso Of Truth and he turned back into himself. I assumed that meant Shazam would have the same problem, although from what I'm hearing it sounds like it's whatever's convenient to the writers. Thanks for the responses! – PointlessSpike Jul 31 '14 at 20:26
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Pre-crisis it appears to have been different. For instance in DC Comics Presents # 34 where Superman is in Captain Marvels dimension and they temporarily both change by saying Shazam! the following dialogue appears where Captain Marvel is starting to talk about Supermans X-ray vision: "..How'd you ever learn to control that power, so you didn't become a peeping tom?" "Same way you learned not to say Shaz-- er, that word-- in the middle of a volcano!" – sigber Aug 1 '14 at 7:12

Saying Shazam! only matters when William Batson has focused his will and intent behind it. At any other time it's just a word.

In the New52 version of Shazam, we are introduced to the Justice League (Justice League #00, 2012) with the retelling of the origins of the Big Red Cheese. When Billy Batson appears in the tower of the Rock of Eternity, the last of the wizards awaits him.

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The wizard, running out of time tells Batson to say Shazam. Batson tentatively asks "Shazam?" Nothing happens.

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The wizard admonishes him when nothing happens.

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This time, when Batson says it with intent:

enter image description here

In previous continuities, it was possible for Batson (or any of his partners) to say their "magic word" by accident and be transformed or at least trigger the lightning. Likely this effect was played for humor in the early decades of the character's existence.

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