In The Fellowship of the Ring, Gandalf relates the following exchange between Sméagol and Déagol: ‘“Give us that, Déagol, my love,” said Sméagol, over his friend’s shoulder. ‘“Why?” said Déagol. ‘“...
I was watching The Hobbit: An Unexpected Journey and when I came to the Riddles in the dark scene I noticed something weird. When Bilbo points Sting(even though it isn't called that yet) at Gollum, ...
Whenever Gollum references anyone, he always calls them by something other than their proper name. Off the top of my head, we have precious, my love, fat hobbit, master, "him" (Sauron), "her" (Shelob)...