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Ned Stark being a Lord of House Stark was a well known and prominent man in Westeros. It was well known he bore a bastard son. I think the fact that Jon Snow's bloodline preceded him is the reason people know.

With the fact that news travels via Raven or Rider the name alone wouldn't identify him. People may not know who he is by look but certainly join the dots when they ask him his name.

Taken from ASOIF Wiki - Ned returned home, bringing with him a bastard son, Jon, about whose origins he refused to speak, even to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelyn

This would create rumours amongst the lessers, the traders - thus the information spreads. Maybe not his looks but definitely the fact that he bore a bastard. Catelyn did not hide her disgust for Jon either. This is due to the fact he is a constant reminder of Ned's infidelity.

Ned Stark being a Lord of House Stark was a well known and prominent man in Westeros. It was well known he bore a bastard son. I think the fact that Jon Snow's bloodline preceded him is the reason people know.

With the fact that news travels via Raven or Rider the name alone wouldn't identify him. People may not know who he is by look but certainly join the dots when they ask him his name.

Taken from ASOIF Wiki - Ned returned home, bringing with him a bastard son, Jon, about whose origins he refused to speak, even to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelyn

This would create rumours amongst the lessers, the traders - thus the information spreads. Maybe not his looks but definitely the fact that he bore a bastard. Catelyn did not hide her disgust for Jon either. This is due to the fact he is a constant reminder of Ned's infidelity.

Ned Stark being a Lord of House Stark was a well known and prominent man in Westeros. It was well known he bore a bastard son. I think the fact that Jon Snow's bloodline preceded him is the reason people know.

With the fact that news travels via Raven or Rider the name alone wouldn't identify him. People may not know who he is by look but certainly join the dots when they ask him his name.

Taken from ASOIF Wiki - Ned returned home, bringing with him a bastard son, Jon, about whose origins he refused to speak, even to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelyn

This would create rumours amongst the lessers, the traders - thus the information spreads. Maybe not his looks but definitely the fact that he bore a bastard. Catelyn did not hide her disgust for Jon either. This is due to the fact he is a constant reminder of Ned's infidelity.

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Ned Stark being a Lord of House Stark was a well known and prominent man in Westeros. It was well known he bore a bastard son. I think the fact that Jon Snow's bloodline preceded him is the reason people know.

With the fact that news travels via Raven or Rider the name alone wouldn't identify him. People may not know who he is by look but certainly join the dots when they ask him his name.

Taken from ASOIF Wiki - Ned returned home, bringing with him a bastard son, Jon, about whose origins he refused to speak, even to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelyn

Taken from ASOIF WikiThis would create rumours amongst the lessers, the traders - Ned returned home, bringing with himthus the information spreads. Maybe not his looks but definitely the fact that he bore a bastard son,. Catelyn did not hide her disgust for Jon, about whose origins he refused to speak, even either. This is due to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelynfact he is a constant reminder of Ned's infidelity.

Ned Stark being a Lord of House Stark was a well known and prominent man in Westeros. It was well known he bore a bastard son. I think the fact that Jon Snow's bloodline preceded him is the reason people know.

With the fact that news travels via Raven or Rider the name alone wouldn't identify him. People may not know who he is by look but certainly join the dots when they ask him his name.

Taken from ASOIF Wiki - Ned returned home, bringing with him a bastard son, Jon, about whose origins he refused to speak, even to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelyn

Ned Stark being a Lord of House Stark was a well known and prominent man in Westeros. It was well known he bore a bastard son. I think the fact that Jon Snow's bloodline preceded him is the reason people know.

With the fact that news travels via Raven or Rider the name alone wouldn't identify him. People may not know who he is by look but certainly join the dots when they ask him his name.

Taken from ASOIF Wiki - Ned returned home, bringing with him a bastard son, Jon, about whose origins he refused to speak, even to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelyn

This would create rumours amongst the lessers, the traders - thus the information spreads. Maybe not his looks but definitely the fact that he bore a bastard. Catelyn did not hide her disgust for Jon either. This is due to the fact he is a constant reminder of Ned's infidelity.

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Ned Stark being a Lord of House Stark was a well known and prominent man in Westeros. It was well known he bore a bastard son. I think the fact that Jon Snow's bloodline preceded him is the reason people know.

With the fact that news travels via Raven or Rider the name alone wouldn't identify him. People may not know who he is by look but certainly join the dots when they ask him his name.

Taken from ASOIF Wiki - Ned returned home, bringing with him a bastard son, Jon, about whose origins he refused to speak, even to his own wife; he quickly silenced rumors that the boy's mother was the Dornish noblewoman Ashara Dayne - Referencing chapter 6 - Catelyn