This is KAWS' Companion.

Kaws' Companion is a grayscale clown-like figure based on Mickey Mouse with his face obscured by both hands, and two bones sticking out of his head.

The box is part of a series of co-branded artwork collaborations

The co-branded KAWS Reese’s Puffs cereal boxes will see his signature double “XX” symbol sit right above the Reese’s Puffs branding. Even the KAWS companion couldn’t resist taking a dip in the bowl of cereal. At the back, another companion covers his eyes as he stands under a glorious Reese’s Puffs storm.

This is KAWS' Companion.

Kaws' Companion is a grayscale clown-like figure based on Mickey Mouse with his face obscured by both hands, and two bones sticking out of his head.

The box is part of a series of co-branded artwork collaborations

The co-branded KAWS Reese’s Puffs cereal boxes will see his signature double “XX” symbol sit right above the Reese’s Puffs branding. Even the KAWS companion couldn’t resist taking a dip in the bowl of cereal. At the back, another companion covers his eyes as he stands under a glorious Reese’s Puffs storm.

_{^{KAWS wants to take over your breakfast next with a Reese’s Puffs collab}}