So I don't remember if it's a story, a novel or what. I don't remember where I read it, but it was in the end of 00's. It sort of has 90's vibe, I thought it could be Crichton or King, but I can't find anything similar by them.
The story is sorta technothriller/body horror thing.
What is the primary plot - I don't remember.
One of the plot features is some environment factor (I don't know if it was rays or viruses or what) that causes people to entertain their favorite pastime more and more, while also physically changing them accordingly.
A gamer boy ended up growing wires out of his body directly into his gaming rig and city electrical grid. A gang of street chavs cranked their violence to eleven, turning into a pack of wolf-like creatures, obsessed only with hunt and murder. A bunch of swingers had an orgy until they turned into a colony blob of replicating cells, yet it was somehow complex enough to emit some kind of hypnotising sound to attract other organisms for consumption - at some point protagonist has to resist this call. And I think the werewolf pack can't and ends up being eaten.
Does that look like anything or did I dream it up?