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Vampire fiction, now a widespread genre, really started with Bram Stoker's Dracula. Sure, there were legends and folklore about vampires beforehand, and even Dracula itself was based on stories about a real-life nobleman. But Dracula was the first well-known popular fictional work about vampires.

However, I can't think of such a work for werewolves: a single popularising source for the genre of werewolf fiction. So, what was the first horror story about werewolves? I'm excluding fairy tales and traditional folk stories, and looking for a fictional work written for entertainment. Preferably it will include some of the common tropes of werewolf stories (transformation at the full moon, hair sprouting on the body, howling, losing control and attacking people), but I'd be interested in anything about people turning into wolves.

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    You want the origin of werewolf fiction but you're excluding fairy tales and traditional folk stories? – Gorchestopher H Sep 11 '15 at 11:54
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    Herotodus' Neuri were a tribe of people who were transformed into wolves once every year. ...but the first Werewolf movie involving moon transformation was "The Wolf Man" from 1941. – Gorchestopher H Sep 11 '15 at 12:09
  • @GorchestopherH To your first comment, yes: I'm looking for the origin of popular, entertainment werewolf fiction. Including fairy tales and folk stories would mean vampire fiction began centuries ago rather than with Stoker. Your second comment sounds like it could be turned into an answer... – Rand al'Thor Sep 11 '15 at 16:12
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    According to Wikipedia Frederick Marryat's 1839 tale featured "the first female werewolf in a short story" so there were definitely werewolves in popular fiction before 1941. – user14111 Sep 11 '15 at 21:22
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    Vampire fiction definitely began long before Bram Stoker. I'm not really clear on where you're drawing the line between "folktales" and "fiction". The oldest stories about werewolves go back at least as far as Ancient Greece. They were written by individual authors, as opposed to being the collective work of countless generations of peasants or whatever (although the ancient accounts probably developed from oral traditions). – Wad Cheber Sep 11 '15 at 21:59
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Roman myths

What appears to be the oldest story of a "werewolf" is actually an ancient Roman myth. In 1 AD, Ovid wrote the Metamorphoses, in which there is the tale of King Lycaon (the origin of the word Lycanthrope) who greatly offended the gods by serving human flesh to them. Jupiter punished Lycaon by transforming him into a wolf. This myth lacks modern features of werewolf tales, in particular the idea of changing back and forth. Nevertheless, it likely set in motion the idea of "man becoming wolf".

Modern resurgence of werewolf legends

The first supposed "werewolf" sighting was in the countryside between the towns of Cologne and Bedburg in Germany in 1589. A pamphlet was drawn up by those who claimed to have witnessed it, which was then distributed around the towns. While the pamphlet was intended to be a public service and therefore non-fictional in spirit, it was of course describing a dubious event and hence a work of fiction in some sense — just not for entertainment. Its contents explicitly described a creature changing from wolf to man during the dead of night.

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The supposed werewolf turned out to be a man by the name of Peter Stubbe, who was executed for a string of gruesome murders (which he really did commit apparently).

For many years, people in the neighbouring towns really did believe that Stubbe had been changing from wolf to man in the night. This is likely the origin of werewolf stories as we know them today. There were earlier wolf-man claims in France that also anticipated the modern notion of werewolf (in particular, claims preceding the executions of Pierre Burgot and Michel Verdun), but the content of the Cologne / Bedburg pamphlet is more akin to our modern perception of "werewolf" than what was reported at the time of the French incidents.

The "Werewolf of Bedburg" pamphlet, which was translated into several different languages, appears to have spurred Europe's fascination with werewolf lore. In particular, it seems to be the source of the idea of werewolves changing back and forth between human and wolf form.

"The Lay of the Bisclavret"

Now, if you really want the earliest werewolf story written for entertainment that anticipates some features of the "modern" werewolf", I believe we should look to "The Lay of the Bisclavret", an 12th Century lai by Marie de France. It predates the Bedburg incident, but grew in popularity after it, partly because Bedburg prompted interest in werewolves and partly because of the eventual advent of the printing press and the availability of translations.

According to The Essential Guide to Werewolf Literature by Brian J. Frost, this was the first true European werewolf fiction. The protagonist, a baron from Brittany, transforms into a wolf once a week due to forces beyond his control.

"The Man-Wolf" and "Hughes the Wer-Wolf"

Finally, getting even closer to modern werewolf fiction are Leitch Ritchie's short story "The Man-Wolf" (1831) and Sutherland Menzies' story "Hughes the Wer-Wolf" (1838). Fueled by the rise of Gothic horror in the late 1700s (e.g. the works of Horace Walpole), Ritchie and Menzies turned to myth, folklore, de France's lais, and dubious recordings of werewolf phenomena such as the Bedburg incident to create a new home for the modern, full-moon transforming werewolf in fiction.

All of these precede the 1839 Frederick Marryat short story mentioned in the comments below the original question, although Marryat did contribute the first female werewolf to the literature.

(Acknowledgements to @GorchestopherH for some valuable assistance with this!)

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    Cheater!!! Sneaking in while I was waiting for clarification on the scope of the question!!! FOR SHAME!! You have my upvote. :) – Wad Cheber Sep 13 '15 at 4:45
  • @WadCheber : Thanks. And in the time since your comment, I also added something that fits the scope of the question even better, so that all bases are covered. :-) – Praxis Sep 13 '15 at 4:49
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    Great answer :-) The Madden novel actually answers the question, but all the rest is really interesting too - wish I could +2! – Rand al'Thor Sep 13 '15 at 10:55
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    @Praxis, You may want to remove the "Frederic Madden" section, as Madden was a conservationist, not an author. "William and the Werewolf" was not a novel, it was the conservation of a middle-English manuscript that dates to 1360...ish. Plus the story has almost nothing to do with the modern portrayal, as the "werewolf" is the prince of Spain who was transformed into a wolf by his wicked stepmother. When the King finds out he forces the evil queen to reverse the enchantment. The werewolf is benevolent, and does no harm, but helps guide two lovers who are disguised as bears. No moon, no silver. – Gorchestopher H Sep 14 '15 at 12:31
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    @Praxis The Marryat story is definitely not the first werewolf novel, just the first female werewolf story. It's predated by both Ritchie's "The Man-Wolf" and Menzies' "Hughes the Wer-Wolf". "Wer-Wolf" also meaning man-wolf. However, none of those (including Marryat) feature your modern were-wolf as closely as Houseman's 1859 "The Were-Wolf". Nothing is a particularly good answer to this kind of question. – Gorchestopher H Sep 14 '15 at 14:43

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