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This question already has an answer here:

I was watching this:

and it occurred to me, is Leia even classified as a Disney Princess now?

I'm aware she may not be included or merchandised in the "family" in the same way, but I'm curious as to her classification.

marked as duplicate by ibid, phantom42, Null Mar 27 '16 at 19:36

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    Technically, I don't believe she was a princess during Force Awakens, the only Disney movie she was in...but she is a princess from a franchise owned by Disney – CHEESE Mar 27 '16 at 18:57
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    youtube.com/watch?v=aRMFH71fDIE – Valorum Mar 27 '16 at 19:23
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    Yes. It's all part of an evil plot by Disney to expand the Princess line. They wanted Wonder Woman, too, but because the Disney execs don't really understand comic books they got confused and bought Marvel by mistake. – John Sensebe Mar 27 '16 at 19:50
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    I feel like Disney would probably love to claim Leia as theirs, but they didn't create her - so no. By that metric, Princess Mononoke would be a Disney princess too, and that room would be full of corpses by the end of that video. – Misha R Mar 27 '16 at 21:27
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    Disney didn't create almost any of their princesses. And San isn't really a princess of anything. She's the adoptive daughter of a god. – phantom42 Mar 29 '16 at 16:54
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Yes and no, but more no than yes.

No

"Disney Princess" is a media brand owned and operated by Disney Consumer Products. As of March 2016, there have been no indications that Princess Leia will be added to the existing lineup of princesses. There are presently no live action princess, nor are all of the princesses owned by the Disney brand part of the existing lineup, indeed the overwhelming majority are not.

Yes

Disney certainly seem more than happy to merchandise and operate a brand of Disney related Star Wars products in their parks but they've done so for decades anyway, as part of the merchandising for their "Star Wars: Star Tours" rides, so it's not such a huge shift as you might think.

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