This adorably badass gif is the work of Truck Torrence, aka 100% Soft
Obviously, the whole thing is a reference to John Carpenter's They Live, and it appears that all the references are to Carpenter films: The hamburger in snow on the sign at the bottom is a reference to John Carpenter's The Thing (MacReady's Flamebroiled Thingburgers). The pizza place is also a John Carpenter reference - Escape from New York. Michael Myers, another Carpenter creation, is also visible, and Precinct 13 is yet another Carpenter film.
What other SF&F movies are referenced in the gif?
For the sake of your eyes, here are two stills: