The Odor of Thought / The Odour of Thought by Robert Sheckley.
A ship crashes on a planet. A man survives.
Cleevy held on to conciousness, although he was certain that every
bone in his body was broken. The sides of the ship were turning a dull
red when he stumbled through the escape hatch, the mail sack still
firmly strapped to his back.
He is hunted and finally comes to the conclusion that he is being hunted telepathically.
That did it. Without eyes or ears, there was only one way the beast
could have detected him.
It had to be telepathic!
So he focuses very intently on there being one heck of a big fire with him at the center of it and everything runs away. He is then picked up by a rescue ship and they would have sworn he was in the middle of a fire.
“It was close,” the Postmaster said, standing beside Cleevy and looking down.“ We got the ship’s sprinkler system going just in time. You were standing in the center of the damndest grass fire I’ve ever seen.” Looking down at the unscarred green land, the Postmaster seemed to have a moment of doubt. He looked again, and his expression reminded Cleevy of the panther he had tricked.
“ Say — how come you weren’t burned?”
I'll stop there as I've just seen the comment linking to a duplicate.
(I thought this one had been asked before but nothing showed up on my search for "odour").