In the episode Ex Deus Machina, Ba'al impersonates a CEO of a defense contractor. He even gives a press conference. What was Ba'al's human name he told everyone? I pretty sure he didn't introduce himself as
"The System Lord, Ba'al".
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According to the transcript of the episode, the human name he's using is never given through the episode.
Since he had several clones working on Earth at the time, it's likely that he was using several human names to conduct his business.