It doesn't seem like it's widely associated with Grindelwald.
It was carved at Durmstrang, so the students there knew it as a sign of Grindelwald, but it seems like the association between Grindelwald and the Deathly Hallows symbol is fairly limited. Grindelwald having any sort of mark is never mentioned in anything Hermione's read about him.
“Then it’s Grindelwald’s mark.’
She stared at him, open-mouthed.
‘What?’
‘Krum told me …’
He recounted the story that Viktor Krum had told him at the wedding. Hermione looked astonished.
‘Grindelwald’s mark?’
She looked from Harry to the weird symbol and back again. ‘I’ve never heard that Grindelwald had a mark. There’s no mention of it in anything I’ve ever read about him.’
‘Well, like I say, Krum reckoned that symbol was carved on a wall at Durmstrang, and Grindelwald put it there.”
Harry Potter and the Deathly Hallows, Chapter 16 (Godric's Hollow)
Hermione did recognize that "For The Greater Good" was Grindelwald's slogan, and was otherwise well-informed on him, so it seems unlikely that he claimed the symbol as his own. In addition, Rufus Scrimgeour didn't recognize the symbol as one of a Dark wizard, either.
“That’s very odd. If it’s a symbol of Dark Magic, what’s it doing in a book of children’s stories?’
‘Yeah, it is weird,’ said Harry. ‘And you’d think Scrimgeour would have recognised it. He was Minister, he ought to have been expert on Dark stuff.”
Harry Potter and the Deathly Hallows, Chapter 16 (Godric's Hollow)
So it doesn't seem like Grindelwald used it as a public symbol, the way that the Dark Lord and the Death Eaters cast the Dark Mark into the sky as their sign. It actually seems like Grindelwald used it more as a somewhat personal symbol, likely representing his quest for the Hallows, than as a symbol representing him or his ideological beliefs in public. Dumbledore also replaced the "A" in his name with the symbol, but those are the only two uses of the symbol we see in connection to Grindelwald.
Some people who recognize it would associate it with Grindelwald, though.
Krum sees Xenophilius Lovegood wearing a necklace with the Deathly Hallows symbol, and presumes him to be a supporter of Grindelwald.
“Krum’s jaw muscles worked as if he were chewing, then he said, ‘Grindelvald killed many people, my grandfather, for instance. Of course, he vos never poverful in this country, they said he feared Dumbledore – and rightly, seeing how he vos finished. But this –’ He pointed a finger at Xenophilius.
‘This is his symbol, I recognised it at vunce: Grindelvald carved it into a vall at Durmstrang ven he vos a pupil there. Some idiots copied it on to their books and clothes, thinking to shock, make themselves impressive – until those of us who had lost family members to Grindelvald taught them better.”
Harry Potter and the Deathly Hallows, Chapter 8 (The Wedding)
However, Krum went to school at Durmstrang, the same school Grindelwald went to, and saw Grindelwald's carving of it on the wall and other students at Durmstrang copying it. It's likely that other Durmstrang students would recognize it as well, and presume it to be a symbol of Grindelwald. It was known that Grindelwald had made the carving, so everyone there associated it with him. Since Krum hadn't seen it in any other context, he would have associated it with Grindelwald, and even if it wasn't officially Grindelwald's symbol, most people at Durmstrang would likely presume the odd thing a young Grindelwald carved was his mark.
However, the symbol predates him, and is actually used to represent the Deathly Hallows.
The symbol of the Deathly Hallows wasn't created by Grindelwald - it isn't like the Dark Mark. It was on Ignotus Peverell's gravestone, and Xenophilius knew it to represent the Deathly Hallows.
“The Deathly Hallows?’
‘That’s right,’ said Xenophilius. ‘You haven’t heard of them? I’m not surprised. Very, very few wizards believe. Witness that knuckle-headed young man at your brother’s wedding,’ he nodded at Ron, ‘who attacked me for sporting the symbol of a well-known Dark wizard! Such ignorance. There is nothing Dark about the Hallows – at least, not in that crude sense. One simply uses the symbol to reveal oneself to other believers, in the hope that they might help one with the Quest.”
Harry Potter and the Deathly Hallows, Chapter 21 (The Tale of the Three Brothers)
This, in fact, seems to be how Grindelwald himself was using it - as a symbol of his (and Dumbledore's at one point) search for the Hallows.
In addition, it's not clear that the average wizard (at least in Britain) would even recognize it.
In addition, when Harry asks Xenophilius about his Deathly Hallows necklace, Xenophilius says very few wizards believe in their existence, and the symbol is used by those who do to identify each other. Krum is the only one to recognize the symbol of all the guests at Bill and Fleur's wedding, other than Xenophilius, who was wearing it.
“Krum cracked his knuckles menacingly and glowered at Xenophilius. Harry felt perplexed. It seemed incredibly unlikely that Luna’s father was a supporter of the Dark Arts, and nobody else in the tent seemed to have recognised the triangular, rune-like shape.”
Harry Potter and the Deathly Hallows, Chapter 8 (The Wedding)
Hermione, who's read more books than most wizards didn't recognize it as anything specific - either about the Deathly Hallows or Grindelwald.
“The grave was extremely old, weathered so that Harry could hardly make out the name. Hermione showed him the symbol beneath it.
‘Harry, that’s the mark in the book!
He peered at the place she indicated: the stone was so worn that it was hard to make out what was engraved there, though there did seem to be a triangular mark beneath the nearly illegible name.
‘Yeah … it could be …”
- Harry Potter and the Deathly Hallows, Chapter 16 (Godric's Hollow)
She only recognized it as the symbol in The Tales of Beedle the Bard she got from Dumbledore.
It isn't known enough to be a feared symbol like the Dark Mark.
There seems to be a very small number of wizards who even recognize the Deathly Hallows symbol. If, for example, someone was to cast the Deathly Hallows symbol into the sky, like the Death Eaters cast the Dark Mark into the sky to declare their victory, it would likely cause nowhere near the same reaction. When the Dark Mark is cast into the sky, almost everyone recognizes it. There's mass panic, people start screaming, it causes chaos.
“Then he realised that it was a colossal skull, composed of what looked like emerald stars, with a serpent protruding from its mouth like a tongue. As they watched, it rose higher and higher, blazing in a haze of greenish smoke, etched against the black sky like a new constellation.
Suddenly, the wood all around them erupted with screams. Harry didn’t understand why, but the only possible cause was the sudden appearance of the skull, which had now risen high enough to illuminate the entire wood, like some grisly neon sign. He scanned the darkness for the person who had conjured the skull, but he couldn’t see anyone.”
- Harry Potter and the Goblet of Fire, Chapter 9 (The Dark Mark)
Harry didn't know what it meant, but Hermione knew immediately, and she goes pale and is terrified as she gets Harry to safety.
“What’s the matter?’ Harry said, startled to see her face so white and terrified.’
‘It’s the Dark Mark, Harry!’ Hermione moaned, pulling him as hard as she could. ‘You-Know-Who’s sign!”
- Harry Potter and the Goblet of Fire, Chapter 9 (The Dark Mark)
Even after it's over, the appearance of the Dark Mark is a huge part of the Daily Prophet report on the incident at the Quidditch World Cup. It's widely known as the symbol of the Dark Lord. Just seeing it was enough to strike fear into the hearts of many wizards.
“Of course people panicked … it was almost like seeing You-Know-Who back again.’
‘I don’t get it,’ said Ron, frowning. ‘I mean … it’s still only a shape in the sky …’
‘Ron, You-Know-Who and his followers sent the Dark Mark into the air whenever they killed,’ said Mr Weasley. ‘The terror it inspired … you have no idea, you’re too young. Just picture coming home, and finding the Dark Mark hovering over your house, and knowing what you’re about to find inside …’ Mr Weasley winced. ‘Everyone’s worst fear … the very worst …”
- Harry Potter and the Goblet of Fire, Chapter 9 (The Dark Mark)
Seeing how few people even can recognize the Deathly Hallows symbol, it's not going to cause anything close to the same reaction in most of the wizarding world.
It is also not Grindelwald’s symbol - Fantastic Beasts gives him a symbol which is distinctly different though it includes the Deathly Hallows as part of its design.
Grindelwald’s rise to power is a big part of the Fantastic Beasts movies, and they show that while Grindelwald knows and has used the Deathly Hallows symbol, it is not his symbol the way that the Dark Mark is Voldemort’s symbol. Grindelwald has his own symbol, which is seen on his skull hookah in “Fantastic Beasts: The Crimes of Grindelwald”.

It is also shown in the screenplay for “Fantastic Beasts: The Crimes of Grindelwald”.

This symbol is also used in the merchandise of Fantastic Beasts and marketed as being Grindelwald’s symbol, so it likely will continued to be shown as his official symbol in the rest of the Fantastic Beasts movies.
Out-of-universe, JKR says she might have subconsciously based it on the Masonic symbol.
JKR never mentioned anything about the Deathly Hallows symbol representing a "symbol of hate", but she does say she might have subconsciously based it off of the Masonic symbol after having seen it in the movie The Man Who Would Be King as a significant part of the movie.
"The Masonic symbol is very important in that movie," said Rowling. "And it was literally 20 years later that I looked at the sign of the Deathly Hallows and realised how similar they were."
"When I saw the movie again and saw the Masonic symbol, I went cold all over and I thought, 'Is that why the Hallows symbol is what it is?'" Rowling continued.
"And I've got a feeling that, on some deep, subconscious level, they are connected. So I feel as though I worked my way back over 20 years to that night, because the Potter series is hugely about loss, and – I've said this before – if my mother hadn't died I think the stories would be utterly different and not what they are."
- This is the secret inspiration for Harry Potter’s Deathly Hallows symbol (Digital Spy)
The Masonic compass symbol doesn't represent an ideology of hate, either. Put simply, the set square represents measuring their actions against Masonic standards, and the compass represents keeping their actions within the boundaries of proper behavior. Together they represent convergence of the spiritual and earthly worlds, with God being the divine architect.