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As anyone in North America is noticing right now from all the online reviews, Thor: Ragnarok is getting released under a relatively unusual international release schedule that puts most of Western Europe1 a full 10 days ahead of North America, with Asia, South America and Eastern Europe all mixed up.

What are the factors that went into this schedule?

24 October 2017 - UK, Taiwan
25 October 2017 - Belgium, France, Indonesia, Italy, South Korea, Philippines, Poland
26 October 2017 - Australia, Brazil, Chile, Netherlands, New Zealand, Singapore
27 October 2017 - Bulgaria, Estonia, Spain, Croatia, Iceland, Norway, Romania, Sweden, Turkey, Vietnam, South Africa
31 October 2017 - Germany
1 November 2017 - Hungary, Serbia
2 November 2017 - Armenia, Argentina, Denmark, Greece, Israel, Russia, Ukraine
3 November 2017 - Bahamas, Canada, China, Hong Kong, India, Japan, Sri Lanka, Lithuania, USA


1 Yes, I know about Germany. I'm generalizing.

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    I would also add this speculation: they wouldn't want to move the US earlier so it's still relatively fresh for Thanksgiving week. Don't know why they wouldn't just put everywhere around Nov 3, though. Oct 24, 2017 at 6:33
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    “a relatively unusual international release schedule” — just speaking for the UK, we’ve been getting MCU movies about a week before America for some time. Oct 24, 2017 at 9:11
  • Additional speculation: Don't want to release the weekend of Halloween parties in the US? Oct 24, 2017 at 15:26
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    No-one goes to the movies on Purge night eh. Oct 25, 2017 at 7:10
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    This question is for movies SE, nevertheless neither +1 nor -1. Oct 26, 2017 at 19:25

1 Answer 1

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According to this ScreenRant article, it's nothing more than marketing strategy. Since the release of Iron Man 2 in 2010, Marvel's films have been released earlier in international markets both to build hype and to inflate opening-weekend box office statistics. (According to the article, part of the reason for the latter is so that they can always post better numbers than DC Comics' movies.)

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  • That is a wonderful find. I recommend a longer explanation of the key points of the article. Oct 26, 2017 at 15:21

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