A friend of mine spotted this character at an archery trade show. Neither of us can figure out if it's an established pop culture persona or just some company's mascot.
The character is in some way associated with ScentLok
He appears to be sporting the ScentLok logo.
Found by identifying the RexPID sign in the background, going to the exhibitors floorplan, finding the RexPID booth and then looking at the vendors that seemed to be within line of sight of that booth