I've been trying to identify this movie for years. I remember watching a bit of it as a kid. I'm not sure if the genre is horror or not.
The clip I remember is of a child, a boy I think, looking at the TV. Then an elephant or a rabbit teddy of some kind appears on the TV and says something along the lines of "If you don't find me, you will die". Then the kid screams.
I can't remember much as I saw this years ago as a kid, maybe about 15-20 years ago.