In The Hunger Games, survival in arena depends on how many sponsors (who are rich) a contender is able to woo because it has been stressed so many times that supplies are expensive.

I can understand that advanced medicines which can quickly heal burns and reverse the effect of bites of a genetically-engineered combat wasp can be super expensive. But, why water and loaf of bread has to be expensive?

Has this to do with excessive taxation of the Capital or hovercraft (which drops supplies with parachute) service charge or game's monetization? I want proper citation.

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    The method of getting the supplies in is quite expensive. The wiki mentions that supplies become more expensive as the games go on. It's likely they're made so expensive just because it will stop loads of supplies being sent in. It'd be a bit more boring if anyone could get anything sent in and escape peril because of it. – TheLethalCarrot Apr 10 '18 at 12:28
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    The arena is pretty well-stocked with food as it is, but it relies on either maintaining control of the starting area (the Cornucopia in the first book), or knowing how to hunt and/or forage for food yourself. Both of these are relevant in the first book/movie. Given that the Hunger Games are essentially entertainment for the Capitol, the Gamemakers wouldn't want potential reasons for conflict between Tributes removed by sending in large quantities of cheap bread and water. – Anthony Grist Apr 10 '18 at 13:18
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    For the same reason Superbowl ads are? – Ummdustry Apr 10 '18 at 13:30
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    Very astute observation @Ummdustry, considering any recognizably branded "supplies" that get delivered to contestants during the games would effectively be product placement for the viewing public. I imagine whoever collects this money could charge quite a premium even for the possibility of having your product associated with the winner (whoever that may end up being...) – Steve-O Apr 10 '18 at 13:41

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