I happen to remember where I was when Superman "died." As a teenager, I was at a planning meeting for an organization I was involved in, and as it broke up, somebody noticed that it was past midnight, and thus the day of Superman's death had arrived.

Not being a Superman fan specifically, I had been generally aware the the death of the Man of Steel was coming up, but I didn't know anything else beyond that. It was not until about a year or so later that I read the Death of Superman collection that followed his running battle with Doomsday. However, as our meeting was breaking up, there was suddenly a great deal of discussion about the big comic event that day. I got the impression that there was to have been some kind of midnight promotion event, but I am not sure what form it might have taken. (This was a bit before midnight premieres for highly anticipated movies, which seem to have begun in earnest with the Star Wars re-releases a few years later.) So was it just that comic book stores were going to be open at midnight to start selling Superman #75 that night, or was there a more elaborate midnight promotion?

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    There's a nice commentary from a guy working at a comic-stall here. It certainly doesn't look like there was a midnight opening. There were people queuing at dawn – Valorum Dec 30 '18 at 19:26
  • And from another perspective. Again, no midnight opening; i.stack.imgur.com/fHfKU.png – Valorum Dec 30 '18 at 20:02
  • I don't remember one. And, I don't think the event really hit the news until the day of release, rather than before it. – RDFozz Dec 30 '18 at 21:41

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