I read this story in the last 10 years. It is a scifi short story, probably published in Giganotosaurus or some other sci fi short story collective. Definitely published online.
The story is kind of like "The Entire History of You" from Black Mirror, where people's whole lives are recorded by small devices. Except the conceit in this story is that everyone's "talent" at different things (think... everything from juggling to cooking) is ranked, and social value and popularity is derived from this.
So this leads to a bunch of people trying to find the obscure thing that they can climb the rankings in (I seem to remember the protagonist was at one point in the top 500 Male jugglers under 30 or something like that). Then one day, he has sex, and is suddenly the number 1 Male Lover in the world. I think this happens, at least.
Later on, he finds a community who has given up the devices, and finds joy in doing things even though they aren't the best at them. I remember the girl being impressed by his juggling (?) "even though he isn't even in the Top 100", and the love interest's lack of world-weariness enlivens the protagonist.
Thank you to anyone who ended up reading this!