I don't think it's a reference to the book as Hammond's background deviated from the books. The movie seems to be implying he's some rich eccentric into making biological preserves, and Jurassic Park was his ultimate biological preserve. In the book he was characterized as much more of a ruthless business man that at some point got into cloning and genetics.
As an example of how different the two characterizations are, book Hammond would carry around a tiny elephant in a cage to convince investors of the miracles his people could perform so that they would want to invest. This was done without regard to things like his exaggerations as to the level of technology used to create the tiny elephant, and the fact that the elephant(s) turned out to be very sickly, and it had to be regularly (and secretly) replaced with a new animal when the previous one inevitably died a very premature death.
The one relevant detail is that the Kenyan biological preserve provides a minimum backstory for Muldoon, who was supposed to be from Kenya. The likely implication is that it was a similar tourist attraction featuring dangerous but totally natural African animals, and that Muldoon performed a similar job function there of managing the dangerous animals. Hammond then decided to use Muldoon's expertise for his new dinosaur park.
In the book, Muldoon was from Nairobi, and probably hired by Hammond due to his reputation as a consultant for wildlife preserves rather than due to having worked with him before.