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The Ferengi follow 285 Rules of Acquisition, such as:

1. Once you have their money, you never give it back.
3. Never spend more for an acquisition than you have to.
6. Never allow family to stand in the way of opportunity.

What are the other rules? I can't seem to find rules 2, 4 and 5, for instance.

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The Rules of Acquisition

The following is from a book by Ira Steven Behr (ISBN 0-671-52936-6), with slight modification for academic and pedagogical purposes. A screenshot of the first twenty seven appears below.

The Ferengi are a fictional race of people that base their entire culture around commerce and profit. They have 285 Rules of Acquisition, of which the following are those known to others. They all have the rules memorized and will cite a relevant rule to justify their business decisions.

  • One. Once you have their money, you never give it back.
  • Two. The best deal is the one that brings the most profit.
  • Three. Never spend more for an acquisition than you have to.
  • Six. Never allow family to stand in the way of opportunity. (Alternatively: Never allow family to stand in the way of profit.)
  • Seven. Keep your ears open.
  • Eight. Small print leads to large risk.
  • Nine. Opportunity plus instinct equals profit.
  • Ten. Greed is eternal.

Behr's list is missing rules 4 and 5.

Screenshot from the Book by Ira Steven Behr

The Ferengi Rules of Acquisition. New York: Pocket Books, 1995. You once could download the PDF of the list from the book. Alas the link to the Pocket Books entry has died. You can enjoy another site which claims to list them all.

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Memory Alpha lists all the known Rules of Acquisition within the various TV series, out of a total number of 285, and includes references to which episodes they were stated in. It's never been stated what the missing ones are, nor is there a complete list of all of them - Memory Alpha's list is the most complete there is that can be definitively stated as canon.1

There's also a set of "rules" listed that were either made up, or not known to be among the Rules of Acquisition - they're listed under "Unofficial Rules" on that page.

Unfortunately for the second part of the question, rules 2, 4, and 5 have never been defined.

1However, @Thaddeus's answer lists the rules as stated out-of-universe by one of the series producers

-3

Rule #1: Once you have their money, you never give it back. Rule #2: The best deal is the one that brings the most profit. Rule #3: Never spend more for an acquisition than you have to. Rule #4: Time and Latinum are precious. Rule #5: Always exaggerate your estimate. Rule #6: Never allow family to stand in the way of opportunity. Rule #7: Keep your ears open. Rule #8: Small print leads to large risk. Rule #9: Opportunity plus instinct equals profit. Rule #10: Greed is eternal. Rule #11: Even if it's free, you can always buy it cheaper. Rule #12: Anything worth selling is worth selling twice. Rule #13: Anything worth doing is worth doing for money. Rule #14: Keep your family close; keep your Latinum closer. Rule #15: Dead men close no deals. Rule #16: A deal is a deal, until a better one comes along. Rule #17: A contract is a contract is a contract: but only between Ferengi. Rule #18: A Ferengi without profit is no Ferengi at all. Rule #19: Satisfaction is not guaranteed. Rule #20: He who dives under the table today, lives to profit tomorrow. Rule #21: Never place friendship before profit. Rule #22: A wise man can hear profit in the wind. Rule #23: Nothing is more important than health, except money. Rule #24: Latinum can't buy happiness, but you can sure have a blast renting it. Rule #25: You pay for it, it's your idea. Rule #26: As the customers go, so goes the wise profiteer. Rule #27: There's nothing more dangerous than an honest businessman.

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