I have this weird rubber keychain. It’s from America. I obtained it around 2008. It’s kind of bendy, but bounces back to normal when you stop. Who made it, and what is this character called?

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    Some cursory searching initially led me to post an answer that this might be a really crude Beerus but I've since changed my mind and deleted the answer
    – Spencer
    Commented May 16, 2019 at 23:55
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    My impulse with the X eyes and a Z logo is something with zombies, but I can't find anything.
    – FuzzyBoots
    Commented May 17, 2019 at 0:49
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    I feel like it might be Uglydoll related what with the weird x eyes, but can’t find anything about rubber superhero keychains from that company. Commented May 17, 2019 at 1:19
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    Where did you obtain it? Could it be marketing from a local business? (though I'd expect a marketing thing to have included the full name of the company or contact information)
    – LAK
    Commented May 20, 2019 at 20:25
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    @LAK I have no idea where I obtained it, other than that I am pretty sure it was in America. Commented May 27, 2019 at 19:07

4 Answers 4


After scouring the internet and coming up with nothing, I finally found the answer in the most unlikeliest of places: my aunt’s house. There, by complete coincidence, I saw this keychain:

My aunt says it’s from a pencil case she bought at Borders books, a pencil case like this:

enter image description here

Which has this keychain:

Look a little familiar?

Thanks to this, I was able to find that the brand is Pet Champz.

  • 2
    You found it!!!! Commented Aug 2, 2019 at 14:33
  • 2
    And the delicious bounty shall be yours!
    – Valorum
    Commented Aug 2, 2019 at 14:40
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    It could have been my aunt's house, but noooooo... :) I'm kidding! Well done, Laurel!
    – user112267
    Commented Aug 2, 2019 at 14:54
  • Oh Paperchase! I remember that place :-) Commented Aug 6, 2019 at 1:11
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    It looks like 9 characters, one for each letter of "Pet Champz" (one of the characters having a mirrored P to distinguish from the other P).
    – Cœur
    Commented Oct 20, 2019 at 13:40

The coloring and the shape of the helmet are reminiscent of the Marvel character Galactus. (Although the logo on its chest and the cape don't match up so well.)

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    There's some similarity (three-pronged helmet thingie, blue and purple colour theme) but not enough that it's likely to be him unless it's an insane Russian knock-off
    – Valorum
    Commented Jun 12, 2019 at 20:13
  • @Valorum Yeah, probably true. My thought was that there have been enough alternate universes, variant models, character redesigns, etc. that there might have once been some incarnation of Galactus that looked closer to that. But I agree it's unlikely. Commented Jun 12, 2019 at 20:19
  • If one search for "cute galactus" or "little galactus" one can find a horrible lot of pictures ^^ my favorites: minion-galactus and my-little-pony-galactus ... but sadly no rubber-galactus Commented Jul 11, 2019 at 7:22
  • marvel.fandom.com/wiki/Galactus_(Earth-91126) says: "Trivia: Although he was eaten by the zombies of Earth-Z, his flesh didn't imbue them with the Power Cosmic,unlike his Earth-2149 conterpart." Could explain the Heart with "Z" and the zombie-eyes. And "First appearance: Marvel Zombies Return #5 (November, 2009)" could match the time around 2008 Commented Jul 11, 2019 at 7:28

It is a try...

Pete the Cat enter image description here

I do not know the cartoon, but the books came in 2008 and maybe there is somewhere in it a scene "Pete the Cat as Hero for Love"

I think the form of the head is similar, it has the heart on his chest (but without the "Z") and it has this look, not far away from xx-eyes.

  • 1
    This is probably the closest guess yet but it still doesn't really look that much like the keychain.
    – TheLethalCarrot
    Commented Jul 10, 2019 at 11:57
  • Yes I know, I hope it is not a little store-merchandise junk and someone can solve this puzzling question... I am curious now! Commented Jul 10, 2019 at 12:01
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    Definitely not correct, but good guess. Commented Jul 10, 2019 at 13:26

I spotted a character that may have inspired the keychain: Midna, the titular princess in "The Legend of Zelda: Twilight Princess."

Twilight Princess

The game was released in 2006, which fits the time period. If this is the origin of the keychain, it was surely an unlicensed knock-off product, meant to evoke the Midna character without actually infringing on Nintendo's intellectual property. There are clear differences between the two characters; however, the "Z" on the chest may be an addition allusion to the "Zelda" series.

  • 4
    I don't think that's right. The keychain has an anchor head with three prongs, and the Fused Shadows that Midna wears has either two of four prongs, never three. The Z is just a coincidence, as it's in a heart, which is not a Zelda symbol, a triangle is.
    – Halfthawed
    Commented Jun 12, 2019 at 3:01
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    This doesn't look anything like the keychain :-)
    – Valorum
    Commented Jun 12, 2019 at 20:08

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