Well, after it was mentioned in a quiz TV show, I suddenly discovered that Bruce Wayne owns the Daily Planet, and so I wanted to ask. In any comic has it been shown that Batman knows that Superman's alter-ego works for him, or that Superman knows that Batman's alter-ego Bruce Wayne is his boss? Or do they not know that little detail?

  • 2
    Oh, Batman owns the Planet? Where's that from? (Issue number, cartoon, anything) - EDIT: Ah nevermind, found that, although I'd be curious to know if you have other occurrences of that thing :)
    – Jenayah
    May 30, 2019 at 18:41
  • 2
    I'm now imagining an alternate cut of Batman vs Superman where that's what they bond over instead of the "Martha" thing.
    – F1Krazy
    May 30, 2019 at 19:07
  • 10
    @F1Krazy Batman: "When the Daily Planet arrives at my doorstep, I'll see your death on the front page!" Superman: "You subscribe to the Daily Planet? So do I! They've got the best reporters, like Clark Kent!" Batman: "Yeah, that Bruce Wayne fellow who owns it is definitely committed to quality journalism!" May 30, 2019 at 19:11
  • 4
    "Mr Wayne, I want a raise." "I'll think about it." "I wasn't asking." "Fair enough."
    – Misha R
    May 31, 2019 at 5:01
  • Same was mentioned in BVS. I guess at the Lex's party. Nov 29, 2019 at 10:03

1 Answer 1


The answer is yes. Apparently this all happened in Batman:Hush as noted here

In the Batman: Hush storyline, it is named a subsidiary of Wayne Entertainment.

enter image description here

Batman has known Superman's secret identity for a long time (since Superman Vol1, #76 in 1952) so it's unlikely he wouldn't have known he was Kent's boss. It's even weirder because he bought it from Lex Luthor

Both Wayne and Kent know the truth about each other’s alter egos by the period when Wayne purchased The Daily Planet, so we can guess this was certainly some sort of power move by Batman. Perhaps Wayne’s main motivation for buying the The Daily Planet was to save the paper from Luthor, but let’s be real about these fictional superheroes, there’s no way ego wasn’t a part of his calculation.

How much influence Wayne has had over the publication’s reporting remains unclear. Presumably, Wayne had a few tips on dimly lit, tall building ledges for the crime beat reporter. But unfortunately, “Help!” writer Jeph Loeb was unavailable to clarify the motives of the characters, as he now works as the executive vice president of Marvel Television.

  • Is that newspaper guy supposed to look like JJ Jameson? Jun 1, 2019 at 21:02

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.