This is a vague memory, but I seem to recall a TV pilot, based on a toy doll that was in existence at that time, but for the life of me, I cannot remember either the doll or this one-time show. This was most likely between 1988 and 1991.
A girl and her father are on a cruise with her doll, when somehow, the doll ends up overboard. There is a strike of lightning, a bell sound, and the doll opens her eyes. In-story it seemed that the lightning strike was the source of the doll's power. The doll was somehow returned to the girl, who later finds out it (a blond haired, blue eyed baby girl effigy) is "alive" and can speak to her.
More than that, the doll has limited magical powers: I specifically remember her and the girl getting on the bus, and the doll using her magic to take control of the vehicle. I believe there was some kind of adventure component to the show, but I was young, it was seemingly girly, and I wasn't that interested. I only wanted to keep note of it because my little cousin had said she wanted a black version of that doll, and her birthday was coming up.
Does anybody remember this show, or at least the exact toy it was based on?
I'm fairly certain it didn't go beyond the pilot, because I never saw it again.