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At the end of Captain Marvel, it's suggested that Nick Fury conceived the name for his new crack squad of superheroes from the nickname on the side of Carol Danvers' plane from her US Air Force days:

Carol in her plan with her “Avenger” callsign visible

Is this namesake for The Avengers consistent with the comics or a movie invention?

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This is a movie invention. In the comics The Avengers are formed by Thor, Hulk, Iron Man and Ant-Man and the Wasp. They do so after they all individually respond to a call of Hulk attacking a train. Loki was interfering with Hulk and Earth in order to lead Thor back to himself. Whilst they start off working solo, they all eventually join together to defeat Loki and coin the name The Avengers at the end. This is all from the very first issue The Avengers Vol. 1 Issue 1 from 1963.

The Avengers issue showing the formation of The Avengers

In fact the origin story can’t possibly be the same as in the comics the first Captain Marvel, Mar-Vell, first appeared in 1967 and didn’t originally have anything to do with The Avengers. Therefore, it wasn’t possible for The Avengers to have the same origin. Even Nick Fury didn’t have anything to do with them in the comics from the start.

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    Also, in the first Avengers movie, it was implied that the "Avengers" name referred to avenging the death of Agent Coulson, meaning that even in the MCU, there is an inconsistency. – Klaus Æ. Mogensen Nov 1 at 8:43
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    @KlausÆ.Mogensen Not really it's called The Avengers Initiative between Fury and the council members before Coulson dies. – TheLethalCarrot Nov 1 at 9:03
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    @Hashim Considering my above comment it isn't true though so there wouldn't be much point and it wouldn't answer the question. – TheLethalCarrot Nov 1 at 9:07
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    Hehe, Iron Man looks so goofy. – Stop Harming Monica Nov 1 at 12:31
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    Wow, good thing for the Avengers that truck was there and hadn't yet left to dump the radioactive waste into the ocean. – tbrookside Nov 1 at 15:05
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I think it is from movie only but not so sure. In movie

From MCU wiki During the starting development of the initiative, the team's original name was meant to be named Protectors, until Fury decided to name it as Avengers, after Captain Marvel's former Air Force pilot call sign.

In comic

From wikipedia, in "The Coming of the Avengers" The Avengers 1 (Sep 1963) The first ever Avengers adventure was Loki trying to get Thor killed by Hulk. He tricked Hulk into destroying a railroad and then diverted a distress signal meant for Fantastic Four to Thor, hoping for a confrontation and demise of his brother by Hulk. However, this distress signal was also received by Ant-man, Wasp, and Ironman, who defeated Loki and resolved the matter. Ant-man at this point realized they worked together and named the group as Avengers

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In the comics, Danver's callsign was "Cheeseburger", so we were this close to Nick Fury recruiting people for The Cheeseburger Initiative...

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    This is an answer to the question but it’s poorly worded and reads more of a comment. Could also do with you editing in some evidence. Nice approach from the other angle than my answer though – TheLethalCarrot Nov 1 at 20:09

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