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Thunderbolt Ross was depicted with blonde-white hair and moustache in the movie The Incredible Hulk.

But his appearance in this aspect was changed in other MCU films. His moustache became near black, and his hair became partially black.

Why did this happen?

Side by side comparison of Ross in Incredible Hulk and in Civil War

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    Maybe he just dyed it? Also, every other facial feature clearly shows he's older than before.
    – Shreedhar
    Nov 13, 2020 at 15:16
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    justformen.com - even Generals can be vain
    – NKCampbell
    Nov 13, 2020 at 15:29
  • @Shreedhar Why didn't he dye completely?
    – Snack Exchange
    Nov 13, 2020 at 15:41
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    @aminabzz Because he loves that salt & pepper look. Slightly more seriously, in Hulk, he's a general; in Civil War, he's Secretary of State, meaning he's a very high-profile figure in American and international politics, meaning appearance matters. If he completely dyed it, it'd probably look super-fake for a guy of his age. But a partial job looks more natural, and less grandpa than his actual appearance. As long as his hair doesn't turn red, it's nothing to worry about.
    – Paul D. Waite
    Nov 13, 2020 at 15:46

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In The Incredible Hulk, Ross is a military general; in Civil War, he's Secretary of State.

That means he's a very high-profile figure in American and international politics, and so his appearance matters. A partial dye-job (assuming that's what changed his hair colour) looks reasonably natural, and makes him look less like a doddering grandpa than he otherwise would (while hopefully avoiding the risks associated with more extensive adaptations of appearance).

So: probably just a makeover, nothing to worry about. Save that for when his hair starts turning red.

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