Most of the episodes of WandaVision have a "commercial break" (like a real TV show would), complete with a fake advertisement that seem to have a deeper meaning to them. For example, there's one that talks about Strucker, which is likely a reference to his experiments with the Mind Stone on Wanda.

What are all the advertisements and what do they mean?


Episode 1, "Filmed Before a Live Studio Audience"

This is the Toast Mate advert, the Toast Mate is made by Stark Industries. When it's working the light on the front flashes faster and faster with a corresponding beep. This is certainly a reference to the Stark bomb that was defective that hit their home but never went off.

Pietro Maximoff: We were ten years old, having dinner, the four of us. When the first shell hits, two floors below, it makes a hole in the floor. It's big. Our parents go in, and the whole building starts coming apart. I grab her, roll under the bed and the second shell hits. But, it doesn't go off. It just...sits there in the rubble, three feet from our faces. And on the side of the shell is painted one word...

Wanda Maximoff: Stark.

Avengers: Age of Ultron

The Toast Mate 2000 advert

Of course we see this bomb in Episode 8 as well as Agatha is escorting Wanda through key moments in her journey to become who she is now. And the Toast Mate's light also blips red, further mimicking the bomb.

The Stark bomb embedded in the ruined building

Episode 2, "Don't Touch That Dial"

This is the Strücker watch. Clearly Strücker is the man who performed the experiments on Wanda with the Mind Stone on behalf of Hydra and it also has the Hydra name and symbol on it. This just seems to be referencing these experiments and where Wanda's powers came from. I can't see anything else to it.

Strucker watch advert

Episode 3, "Now in Color"

This is the Hydra Soak advert. There seems to be more to this than I can think of because the advert contains obvious references to Hydra: the name and the packaging is covered with octopi in the style of Hydra's symbol. However, I'm not too sure on what that reference means in relation to the rest of the advert.

The rest of the advert is clearly telling us how Wanda created the hex to escape from her own reality. She "needs a break" and she has escaped to a world all of her own.

Commercial Narrator: Escape to a world all your own, where your problems float away. When you wanna get away, but you don't wanna go anywhere...

WandaVision, Season 1 Episode 3, "Now in Color"

Hydra Soak advert

Episode 5, "On a Very Special Episode..."

This is the Lagos paper towels advert. This one is a clear reference to the events of Captain America: Civil War. In the film we see Wanda in Lagos accidentally divert a blast away from one group to another leading to lost lives and eventually the Sokovia Accords. The tagline for the product is "For when you make a mess you didn't mean to."

I've seen it mentioned that this could also have a second meaning in relation to men stepping in: whether that's Vision becoming more aware in the hex, Vision having to "guard" her at the Avengers compound or Stark and the UN stepping in to create the Sokovia Accords. This is because it's the first advert where the man is doing cleaning up and there's also the line "Husbands can use it too, you know."

Lagos logo for the advert

Episode 6, "All-New Halloween Spooktacular!"

This is the Yo-Magic! yoghurt advert. This is the first one to reference something that hasn't happened yet but hints at the future. It wasn't clear at the time but it was revealed at the start of episode 8 that Agatha is a witch who can absorb magic. This is hinting at her motivations to come to the hex to absorb the magic... especially once she knew Wanda was the Scarlet Witch.

Shark: Snacked on Yo-Magic, bro! Now I have time to hang fin.

WandaVision, Season 1 Episode 6, "All-New Halloween Spooktacular!"

The shark holds up the Yo-Magic! yoghurt pots.

Episode 7, "Breaking the Fourth Wall"

Lastly, we have the Nexus pills advert. There's a lot to unpack with this advert. If we take it at face value it just seems to be relating to Wanda's creation of the hex and that she needs to move on, deal with her feelings and end what is happening here.

Narrator: Feeling depressed? Like the world goes on without you? Do you just want to be left alone? Ask your doctor about Nexus. A unique anti-depressant that works to anchor you back to your reality. Or the reality of your choice. Side effects include feeling your feelings, confronting your truth, seizing your destiny, and possibly, more depression. You should not take Nexus unless your doctor has cleared you to move on with your life. Nexus, because the world doesn't revolve around you. Or does it?

WandaVision, Season 1 Episode 7, "Breaking the Fourth Wall"

However, it may mean more than that and could tie into Doctor Strange and the Multiverse of Madness. The use of reality could either be the more mundane mention above (leave the hex and return to "normal" life) or could be referring to their universe and their own reality. If that is the case it will certainly play into DS2, especially with the product being called Nexus. However, we will have to wait on that to see.

The Nexus pills advert

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    Nexus was also the name of the Internet facility that Vision was interfacing with in AoU. – Valorum Mar 8 at 14:25
  • @Valorum I can't think of how that would tie in to the advert but good spot, no way would I remember that name! – TheLethalCarrot Mar 8 at 14:31
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    In the comics, there is also the "The Nexus of all realities" A magical place where all realities meet and you can travel to any of them if you have the magic to pull it off. It could be a spoiler for a plot point in the upcoming Dr Strange movie. It was also the place that brought Howard the Duck to the Marvel Earth, so maybe we will see him again too. – Bjorn Eriksson Mar 8 at 14:38
  • @BjornEriksson Aye, I didn't want to elaborate too much on any possible DS2 theories so left it relatively open ended. We've also seen Howard the Duck twice so far, at least. – TheLethalCarrot Mar 8 at 14:41
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    "Hydra-Soak: Find the goddess within" could refer to Hydra helping Wanda unlock her God-like powers. – Robyn Mar 8 at 22:25

Possibly a last-minute change (no other version of the video I can find has this) was the colorizing of the Toast Mate 2000 light in the Episode 1 commercial. This ties it better to the flashing red light on the Stark bomb. It also better ties into this Episode 8 reveal from later in the episode

The awkward pause for the beeping is important because we see that the stress it creates helps Wanda cast her first spell: a probability hex (according to Agatha) that makes the bomb not explode

It's a beeping... toaster?

  • 1
    Have you got evidence that it was a last minute change? – TheLethalCarrot Mar 8 at 17:08
  • Yeah, I reworded it. It's weird that the videos differ from D+ on this – Machavity Mar 8 at 17:12
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    "It's weird that the videos differ from D+ on this" — Wanda! Stop messing with reality! – Paul D. Waite Mar 8 at 18:44

The first four ads correlate pretty closely to the four time periods that Wanda and Agnes revisit in Ep. 8. so they're possibly the repressed pain that the townsfolk had to endure in the form of a commercial break:

  • Stark Toaster -> Under the table waiting for stark bomb to explode
  • Strucker Watch -> Hydra Facility being observed and exploited
  • Hydra Soak -> Chillin' with Vision at Avengers Tower
  • Lagos Towels -> Breaking into S.W.O.R.D. and creating the whole Westview mess

the last two commercials may be when Agatha started to directly influence things, at some point she started to mess with Wanda directly and not just indirectly since she was there in "The Office" interviewers seat. They concerned Agatha's motivations and intentions for Wanda.

The timing of the ads within the show also were very unnatural Deus ex Machina methods of getting out of a jamb for the story. So that might have something to do with it as well.

  • 1
    She never broke into SWORD, that was Hayward framing her. – TheLethalCarrot Mar 9 at 21:54
  • @the well she magic'ed a door and a window. – Peter Turner Mar 9 at 23:01

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