According to confidential files obtained by Steve Rogers in Captain America Vol. 5 #11, the comicbook version of Barnes was selected to be the Winter Soldier for two primary reasons.
Firstly, Vasily Karpov -- the head of the department directly overseeing the project -- liked the idea of turning an "American symbol" back against Russia's enemies. It's made clear in these files that he knew Barnes was formerly Captain America's partner, Bucky.
MAJOR GENERAL VASILY KARPOV, HEAD OF SPECIAL SECTION DEPARTMENT X
Project: Winter Soldier - June 1954
Volkov's man at MI-6, Parsifal, has proved his worth. The schematics for Advanced Robotic Appendages and Attachment he provided two months past were revolutionary. Our science team finished a working prototype and attached it to the American without incident, With the new appendage in place, clearance was given for Department X to begin work on the Winter Soldier Project.
It has long been my plan to turn this American symbol back against our enemies. He was no aid to developing our own Super-Soldiers, but he will still be a valuable tool, in the right hands.
Captain America Vol. 5 #11
Captain America Vol. 5 #11
The second reason Barnes was selected was "because he walk[ed] and talk[ed] just like [Americans], because he exude[d] "America" with his every breath", allowing him to move among American and Allied troops without suspicion.
It was our own experiments in Mental Implantation during Sensory Deprivation that provided the breakthrough. And because of the American's memory loss, it was quite simple. We were able to reprogram the American's mind.
We gave him a purpose, and we made him loyal to no one but us.
Once that was accomplished, we had simply to train and prepare him for a field evaluation.
Hopes are high that he will be a successful operative. I believe, because he walks and talks just like them, because he exudes "America" with his every breath, that the enemy will never see him coming.
Report - Codename: Winter Soldier - Field Test, 5 November 1954
All objectives achieved. Codename: Winter Soldier encounters no difficulty on mission.
As predicted, Americans and allies mistake him for one of their own. Allow him unimpeded entrance into West Berlin.
Winter Soldier spends evening in Berlin nightclub among many U.S. and U.K. servicemen, unsuspected.
Jeep overturns at 02:45 killing three soldiers en route to base from nightclub. Crash not investigated. Assumed drunken roadway incident.
On mission completion, Codename: Winter Soldier crosses border, returns to handlers without incident. Future assignments under evaluation.
Captain America Vol. 5 #11
Captain America Vol. 5 #11