Their first appearance in TNG were supposed to be menacing and, along with the Cardassians (who came later), they were one of the new powers who were to be a threat, alongside the Borg.
Everything we know about their backstory mostly comes from the later DS9 show, and while Quark certainly made many self-righteous monologues about how Ferengi are traders, not conquerors, this comes off as something of a retcon.
Do we know if the Ferengi Alliance contains planets that were conquered by the Ferengi in earlier times?