I owned this book in the 1980s in the UK, though I don't recall it being new then. It was a smaller format hardback, maybe 10cm high or so. My recollection of the cover (which could be wrong) is of the anthropomorphic tiger flying a kite, maybe on the great wall of China. It was heavily illustrated but not a picture book.
I recall the plot being him travelling; I do not recall much (if any) peril!
Sorry for the sparse details.