I can't remember this episode or show and have been searching for years. It must be something in the vein of Monsters, The Twilight Zone revival, The Outer Limits, Tales from the Crypt, Tales from the Darkside, Night Gallery, etc. But here's what I remember.
The episode featured a man and a woman waking up and restarting events repeatedly, driving their car, and often arriving at a diner and, I believe, seeing a telephone booth. Everything was abandoned; there were no people and it was in the middle of the night. This happens several times as they start to realize that things are repeating and they try to figure out what's going on. Eventually, we learn that they are just characters in an author's draft of a book/novel, and he keeps rewriting their story, tossing away old versions, because the author is never satisfied.