I believe the company had to have humans to run the various equipment cheaply and to maintain the machines.
Basically the clones were the organic component in a closed system. While conceivably a moon base could be fully automated, one can presume in the Moon universe it's probably cheaper to use a dispensable human clone instead of only using mechanical parts which have to be built, sent to the moon and then replaced.
A clone could be grown or stored onsite and then injected with the correct memories. I think the idea behind Moon is that it was simply easier to use clones of the main character than to replace the human component with expensive parts.
I once worked as a manager/technician in a factory that had both advanced robotics and low-paid manual labor. The robots were much faster, but the maintenance costs in many cases were above what it would cost to pay 6-10 minimum to low wage workers. So some production lines got machines and others got humans. It's the same reason a lot of robotic capable work is outsourced to the third world.
Humans are cheaper to use than robots in many cases.