The company where I work we name internal software after characters/things from The Lord of the Rings universe. I will be creating a new project for the marketing department and I'm scratching my head thinking of a character/object/city that represents wealth/success.
As I was asking this question, Smaug came to mind because of his hoard of gold, but Smaug has a negative connotation to it (i.e. greed vs. success).
Is there an affluent city or person that you can think of that would be a good name for our new marketing software?
Everyone really likes your ideas guys but since we use Frodo as a main app, the marketing guy though that Bilbo might be a good choice. In case you're wondering we have Palantir that runs on a giant wide screen for viewing order statuses and we're thinking about using Sauron for another "all-seeing eye type dashboard".
Also, a couple ideas the company had were: Mordor, Wormtoungue, and Gimli. I guess marketing wasn't opposed to having their application named after an evil character.
Thank you everyone for your contributions!