The 'Saturday Morning Fun Pit' (Season 8, Episode 6) episode of Futurama has three different segments. The second is set in a 'Purple Cartoon' that is made to push a breakfast cereal made from Purpleberries. Most of the usual characters are used as the residents of Purpleville(?), while the professor is the bad guy, and Zoidberg is his side-kick. A typical exchange between them goes like this.
Professor Hubert Farnsworth: I must get my hands on those healthy Purpleberries!
Doctor John Zoidberg: Bort!
Given the Futurama writers are known to throw in many 'in jokes' into the series (it was only recently that I discovered the connection between Futurama's constant depiction of owls and Blade Runner) I was wondering:
Is there any special significance to the word "Bort!"?
I thought he might be saying "Bought!", but that ..is just not especially funny. Also it is said as a longer, more drawn out word, and he seems to emphasize the 'R'.