Please identify this book where the protagonist is a programmer who writes software/bioware for eyes. His startup company is working on a newer version of the bioware and is in a race with the competition to get to the market faster.
I read it about 5-7 years ago. The main character is this guy who has the idea for the bioware. Supporting characters are a smart but beautiful (of course..) partner and another geek. The story went through the software/bioware development as well as funding and marketing. They are working with a bioware commodity board that looks like stock market. I'll add more as I remember it.