To appropriately answer your question about who came up with the \S/ insignia on Marlon Brando's costume in Richard Donner's Oscar®-winning, epic masterpiece, "Superman: The Movie".
The answer is not Mr. Brando, but the film's major writer: New York Times bestselling author and the Academy Award winning screenwriter of "The Godfather", Mario Puzo.
Puzo had full access to the legend and the lore of Jerry Siegel and Joe Shuster's Superman and what was in the DC Comics and what he wanted to use in the film adaptation of Superman.
From what I gather, from my own personal research, Mr. Puzo did not agree with the idea of Martha Kent designing Superman's costume or his famous \S/ insignia. Puzo honestly felt that a human being would not create such a fantastic outfit or insignia, but it should come from Krypton and in Puzo's original screenplay, because Superman's Kryptonian father, Jor-El, was so revered as one of Krypton's greatest scientists, for inventing a way to banish all of the anti-social individuals, criminals, monsters and supervillains from their utopian society, by putting them in a place called, The Hideous Phantom Zone of Outer Space, the people of Krypton felt that honoring Superman's father with their family's crest all over the place, was a way to accomplish that.
Hence, Mr. Brando's costume.