The last shop was narrow and shabby. Peeling gold letters over the door read Ollivanders: Makers of Fine Wands since 382 B.C. A single wand lay on a faded purple cushion in the dusty window.
Harry Potter and the Philosopher's Stone, Chapter Five - Diagon Alley
Ollivander is well-known and highly respected within the magical community, and the sign above the door seems sufficient to attract Muggle parents to the shop to buy a wand.
Is there anything remarkable about the wand or is it just rather lackluster window dressing?