The clear implication is that he is a shill or, at the very least benefiting in some way from his support of Raymond Sellars and his plans to import robots in the mainland US.
In an interview with plucky girl reporter Maura Grierson (Kelly Perkins) we learn that the "Novak Report" has some sort of inappropriate relationship with Omnicorp:
What should RoboCop fans look forward to in the upcoming RoboCop?
The media aspect is really cool in the film. We have the power to sway
the public’s opinion of what is going on, especially Samuel L.
Jackson, he plays that character where you know what he’s saying,
millions and millions of people will believe and will stand behind.
We are walking the line of influencing the country and sleeping with the enemy and that’s all I will say.
For the record, the www.NovakElement.com website re-directs automatically to Omnicorp.com