Almost a tie with "Get Smart":
Kiss of Death, Airdate: Saturday, Dec. 31, 1966, 8:30 PM, Writers:
Stan Burns and Mike Marmer, Director: Bruce Bilson
Max rescues Tracy Dunhill, a rich heiress who then falls in love with
him. Unknown to Max, Dunhill is actually a member of the Daughters of
KAOS. She is seeking revenge against Max, who killed her father, the
founder of U.S. KAOS. She invites Max to a party at her apartment
where she will kill him with poison lipstick. Agent 13 is stationed
inside a sofa in the apartment, but he's drunk and unable to save Max
from the deadly lips.
As Richard pointed out, there's also this autobiographical reference:
From an interview with Baroness Carla Jenssen in The Brownsville Herald, by Gilbert Swan, May 31 1932:
Despite the girlishly engaging gesture, the reporter shuddered just a
little. "Just a few years ago," he suggested, "had I but smelled this
bud—there would have been sudden sleep—I would have awakened hours
later from drugged dreams—"Yes, that's quite true!" came the calm
reply. "And if you had accepted one of my cigarettes something similar
might have happened. Had you wooed me, and been a man who held secrets
of state or information I wanted—well, you might have fallen in love
with me. At least, I should have pretended to be a seductress. And
when a man kissed me—again, morphia! For coated on my lips, on my
teeth and on the roof of the mouth was a certain lethal preparation.
We who were in the service and were women were trained to apply it,
with a thin coating to protect ourselves. When men kissed, the coating
came off—and then I would search their rooms, their baggage and their
clothes until I found what I wanted."...
...She is the Baroness Carla Jenssen, late of the British secret
service. Now she has arrived in America but recently from London to
discuss arrangements for a prosaic lecture tour, to look over the
American radio broadcast prospects and check up on the filming of a
book, "I Spy," which she wrote concerning her adventures.
Jenssens's "I Spy" was published in 1930, by Dodd, Mead & company and by Jarrolds. It doesn't look like it has been... scanned? ebooked?... It looks like it's not commercially available in a downloadable format yet.