What age is the target audience of Adventure Time?

Superficially it's children, but distinct from other such animated shows, including even ones like the Simpsons, I feel it's really older. As if the adult animators, story-borders etc... produced a show that they would like to watch.

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    Tom Kenny- "Some of the best animated works are those that are subversive, where the humor and characters can appeal to both children and adults alike. How do you straddle the line between what appeals to children and adults? Is it something you’re conscious of when writing the episodes? Pendleton Ward: I’m never trying to do anything. I’m just trying to make it funny. That’s all that I’m ever thinking about, is trying to make it fun and interesting for everyone to work on. I never think about it." May 31, 2016 at 16:15

1 Answer 1


The official target audience for Adventure Time is the boys 2-11 ("childrens entertainment") demographic.

According to TVByTheNumbers, The show was rated #1 for the following demo groups on all Monday night network television among boys 2-11, 6-11 & 9-14.

The show was recently nominated for an Annie Award for Best Animated Television Production for a Children's Audience, a category that only applies to shows that are:

"especially produced for ages 6 through 12 years old".

  • Thanks. So even if it has older bumps in popularity vs viewer age graph, the largest is for children 2 - 14, who it is officially for, however it is shown on children's TV and looks like a children's show. I'll accept this as correct if no other answers arrive in a few days.
    – alan2here
    Nov 18, 2014 at 14:06
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    @alan2here - Almost all the older viewers are watching it on tivo or download. The number who're watching it in its official timeslot on children's television is vanishingly small.
    – Valorum
    Nov 18, 2014 at 14:14
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    minor nitpick, the site you linked to gives the demographic as "kids 2-11", not "boys 2-11". I get the impression it's one of those cartoons that isn't too strongly favored by one gender or the other.
    – Hypnosifl
    Jan 15, 2015 at 23:29
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    The creators, imho, are very obviously targeting boys. Not that anyone would have any trouble enjoying the show. Also, the 2-14 crowd should not be overlooked I think if it did not have the art-style it has, and instead was live action I would expect a parental rating of over 14, at least. There are some episodes that were seriously disturbing. I consider it, by far, the most mature show on TV.
    – Jonathon
    Aug 17, 2015 at 1:20
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    I would say, the writers obviously write it for an adult audience but make sure to make it enjoyable for kids. Most of the show is simply revolves around things that would be mostly lost on children, but being children they do not require the deepness of the plot that we enjoy. These complex and mature plots would just get screwed up and not work out as well as they do if they were not a priority.
    – Jonathon
    Aug 17, 2015 at 1:23

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