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I saw some of the posters for Avengers: Age of Ultron recently, and one was of Thor holding his hammer. Now, intriguingly, his hammer is shown blue as in the picture below:

enter image description here

It appears like the Tesseract has fused itself with the hammer or something like that. Does this relate to the comics or something to do with Thor : The Dark World or something else entirely?

Why is it blue?

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    The real hammer was unavailable, so they grabbed one of these nightlights. – phantom42 Feb 11 '15 at 14:32
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    @EdmDroid thank, "Thor" – SaturnsEye Feb 11 '15 at 14:48
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    This is not based on any rumours. This is the poster right in front of you. And the blue color is clearly visible. So I just wanted to know whether there is a mention of a blue hammer in the comic – EdmDroid Feb 11 '15 at 15:27
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    Yeah but all the MCU movies do relate to comics don't they? So I just thought that this blue hammer must be somewhere in the comics which enthusiasts must have read – EdmDroid Feb 11 '15 at 15:30
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    @Richard nothing in that meta is related to this question, put away your mod hammer – user16696 Feb 11 '15 at 15:32
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To start with, this coloring is likely just for the benefit of the poster, as those often have no real resemblance to the final movie, apart from having the same actors. In particular, as @Richard points out, these posters are not stills or modified stills, they were drawn by an artist to "represent" the characters from the movie. I would not put too much stock in the imagery, since it was likely chosen because the artist liked it and it looked cool.

As far as what the glow is supposed to represent, to me, this image strongly resembles the imagery for an early Thor: The Dark World poster:

Thor: The Dark World calling lightning poster

The blue glow is the same color as the SFX lightning being channeled through the hammer; though the hammer itself isn't completely aglow. I suspect that's the kind of image the Avengers: Age of Ultron Thor poster is going for: the hammer is glowing with magical energy from being used to throw lightning.

You'll note that the hammer's glow effect looks very similar to both the Tesseract and Loki's scepter, both of which we know are Infinity Stones, which IMO marks that glow as a "generic blue energy effect."

Lastly, I'll point out that a similar coloring effect is found in the Black Widow and Iron Man posters in the same series. Most likely this was just a visual element the artist liked, that thematically fit with other similar effects from the MCU, and so was used use to represent "generic plasma-ish energy".

Avengers: Age of Ultron Black Widow Poster

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    You may also want to note that the image is consistent with others in the same series; 2.bp.blogspot.com/-97DtZMw24EM/VNnVHjcj7XI/AAAAAAAAVD0/… – Valorum Feb 11 '15 at 15:41
  • good call, I didn't catch that originally. – KutuluMike Feb 11 '15 at 15:57
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    are they cutaway panels? or is it extra stitching to help with the strain? – KutuluMike Feb 11 '15 at 16:13
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    Oh my. I'll be in my bunk. – Valorum Feb 11 '15 at 16:29
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    @DevSolar that was still her on the poster. They airbrushed the picture to give the impression of a bigger bustline. – KutuluMike Feb 11 '15 at 16:59

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