The currently running arc of Schlock Mercenary features a huge starship (later reconfigured as a city) christened Jumpstar Prime.
Characters in the comic tend to have very strong reactions to that name -- a few love it to pieces, most react to hearing it with something like deep-but-resigned disgust.
To me it just sounds like a small meaningless word salad.
Is it a pun on something the reader is expected to recognize?
To clarify: I'm trying to understand why every human character who hears the name "Jumpstar Prime" reacts so strongly against it.