Sounds like Anthony McGowan's Hellbent:
Sixteen-year-old Connor is on his way home from school when he is run down by an ice-cream truck. He is sent to hell with his dog, Scrote, who choked on an ice cream cone which rolled off the truck. There he is sentenced to spending all eternity reading intellectual books and listening to classical music with his personal devil tormentor, Clarence, and a transvestite Viking, Olaf.
At least two editions of it have red and black covers:
