Is this mall section, in Brown Girl In The Ring, a 1999 book, more likely avoiding trademarks, or talking about knockoffs of "Kentucky Fried Chicken" and "Burger King"?
I've never seen anyone avoiding trademarks in written works in our modern era, except in Japanese works, see TV Tropes: Bland Name Product. But is 1999 sufficiently a foreign country that I'm wrong in my assumption?
Especially in my assumptions of how big "Kentucky Fried Chicken" and "Burger King" were, back then, unlike now-ish?
General George Fried Chicken, proclaimed one sign;
Divine Burger, another.