I remember it as a whimsical story, in which a naughty child pushes all the elevator button and it takes the child to "hell" as punishment. Because of this, I apologize to elevators whenever I make a mistake and wind up pushing multiple superfluous buttons.
Wow, this stuck in my head for more than thirty years... have a look at this story: Josie and the Elevator, from the May 1980 edition of Omni magazine.
Spoilt girl, prone to outbursts of temper, is taken to a sort of hell which is a corrupted version of her own life, after damaging the most precious possession of a sentient elevator in her apartment complex.
She spends many years in hell without recollection of her former life, and finally returns to Earth after getting a chance to make amends with the elevator.