Read this probably in 1980s in a short story anthology.
It starts with a series of catatonic down-and-outs in hospital. The hero is, I think, a reporter who answers an ad from a shady organisation looking for poor, educated young men with no family.
He is taken in by the organisation and realises they are swapping the young people with the consciousnesses of old rich clients, giving them a second life. The catatonics are the leftovers.
Unfortunately he is rumbled and ends up swapped with a big dog.
There's a detective involved and he takes the dog and they make a living on stage as a trick dog act for a while.
After some time the hero begins to have flashes back to his catatonic body in a hospital bed. The suggestion is he might eventually return to his own body.
Would have made a cute film for a good animal actor. Any ideas?