There is a phrase that is pretty commonly known to fans of H.P. Lovecraft's Cthulhu mythos (whether or not they've actually read the stories or not):

Iä! Iä! Cthulhu fhtagn!

Sometimes a longer version of the phrase comes up as well (untranslated in his stories*):

Iä! Iä! Cthulhu fhtagn! Ph'nglui mglw'nfah Cthulhu R'lyeh wgah'nagl fhtagn!

This phrase reappears in a lot of derivative Cthulhu works. For instance, the board game Arkham Horror has the text on the Cultist monster. There is even an Urban Dictionary definition that mentions this exact quote. And of course, there are memes:

"Keep calm and..." meme with an image of Cthulhu at the top and the text "KEEP CALM AND IA! IA! CTHULHU FHTAGN!

I figured that this phrase came from The Call of Cthulhu, but a quick search of the text shows that the phrase doesn't appear exactly that way:

He talked of his dreams in a strangely poetic fashion; making me see with terrible vividness the damp Cyclopean city of slimy green stone—whose geometry, he oddly said, was all wrong—and hear with frightened expectancy the ceaseless, half-mental calling from underground: “Cthulhu fhtagn”, “Cthulhu fhtagn”.

Note that while close, the words "Iä! Iä!" are not used here or anywhere else in the story.

The second part of the phrase does appear in the story, but isolated from "Cthulhu fhtagn"

What, in substance, both the Esquimau wizards and the Louisiana swamp-priests had chanted to their kindred idols was something very like this—the word-divisions being guessed at from traditional breaks in the phrase as chanted aloud:

Ph’nglui mglw’nafh Cthulhu R’lyeh wgah’nagl fhtagn.

So where does the phrase "Iä! Iä! Cthulhu fthagn!", and the longer version of the phrase, first appear?

Note, I'm looking for the exact phrase, not variations of the phrase or the phrase in fragments, although knowing about the evolution of the phrase would certainly be interesting supporting material.

* This phrase is in a language that Lovecraft made up. It's not translated in the stories, but the internet seems to translate it as "Hail! Hail! Cthulhu dreams! In his house at R'lyeh, dead Cthulhu waits dreaming!" I'm not sure where this translation originated.

  • I can never tell from the font whether the letter is an I or an L. I always assumed I but have heard it pronounced as L.
    – Broklynite
    Mar 2, 2016 at 16:24
  • 1
    For the benefit of those of us not at all familiar with Lovecraft’s work (beyond the simple name Cthulhu… sorry, did I say ‘simple’?), could you perhaps include in the question itself what this rather rather impressively unpronounceable wealth of consonant clusters is supposed to mean? Mar 2, 2016 at 16:57
  • 1
    @JanusBahsJacquet It's untranslated in the stories, probably to increase the mystery, but I've added a translation that I found on the internet. Mar 2, 2016 at 17:15
  • 1
    Not sure if this helps but in the morbid angel song "lord of all fevers and plagues" the lyrics are IA SAKKAH IA SAKKAH IA SHAXUL IA KINGU IA CTHULU IA AZBUL
    – user67866
    Jun 22, 2016 at 17:02
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    @Janus Bahs Jacquet When asked how 'Cthulhu' was spelled, Robert Bloch -- who was a prominent member of the Lovecraft Circle -- answered "Just like it's spelled."
    – Mark Olson
    Nov 4, 2021 at 12:33

1 Answer 1


It comes from his story "The Shadow Over Innsmouth", where a character named Zadok says:

"Yield up enough sacrifices an' savage knick-knacks an' harbourage in the taown when they wanted it, an' they'd let well enough alone. Wudn't bother no strangers as might bear tales aoutside—that is, withaout they got pryin'. All in the band of the faithful—Order o' Dagon—an' the children shud never die, but go back to the Mother Hydra an' Father Dagon what we all come from onct—Iä! Iä! Cthulhu fhtagn! Ph'nglui mglw'nafh Cthulhu R'lyeh wgah-nagl fhtagn—"

(using the spelling and punctuation from this edition)

Wikipedia mentions here that this story was written in November-December 1931, while a search on google books shows that Lovecraft had earlier (not sure if this was the first time) added "Iä" to a sentence containing "Cthulhu fhtagn" in a letter written on Oct. 31 1930, quoted in Selected Letters, Volume III on p. 200.

"Cthulhu fhtagn! Cthulhu fhtagn! Iä! Shub-Niggurath! The Goat with a Thousand Young!"

But note that here it appeared after "Cthulhu fhtagn" rather than before, and as A Simmons points out in a comment, it's quite possible Lovecraft intended it to be paired with the phrase "Shub-Niggurath" that follows it, since Lovecraft had previously used the phrase "Iä! Shub-Niggurath!" in his story "The Dunwich Horror" from 1928.

  • 16
    So is there a possibility that spelling for Zadok's Cthulu phrase speech also contained an accent, and everyone saying it since then has unintentionally been using a Boston accent?
    – user31178
    Oct 2, 2015 at 19:37
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    @CreationEdge: Yeah, it's actually supposed to be "Cthulhu fhtargn." Oct 3, 2015 at 4:16
  • 11
    Also note that the first use of "Iä" in Lovecraft's corpus is in The Dunwich Horror (1928), where it also appears with a reference to Cthulhu and Shub-Niggurath: "Great Cthulhu is Their cousin, yet can he spy Them only dimly. Iä! Shub-Niggurath! As a foulness shall ye know Them." With this in mind I'm inclined to believe that in the letter you quote the "Iä!" is meant to be attached to "Shub-Niggurath" rather than to "Cthulhu fhtagn!"
    – A Simmons
    Mar 2, 2016 at 16:29

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