Starks ruled the North for thousands of years so the populace finds it really hard to imagine a North without them to lead her.
This is true not just for the peasants but also for the nobles (Re: Lyanna Mormont's letter to Stannis that Bear Island knows no King but King in the North whose name is Stark). Everyone knows what actually happened at the Red Wedding but they were all afraid of Roose Bolton to do anything about it.
The entire strengths of noble Houses were slaughtered at the Red Wedding. When Robb went to war, he took the most likely soldiers with him. The rest were tired after bitter fighting with the Ironborn. There wasn't really anyone left to openly take the field against Boltons and no one to unite them under one flag. Some Lords were bold enough to refuse paying taxes but even they learnt their lesson soon.
Roose: We can't hold the North with terror alone.
Ramsay: You can't hold the North if you let these lesser lords insult us.
Roose: I sent you there to collect taxes, not bodies.
Ramsay: Lord Cerwyn (Thanks to @Kepotx) refused to pay. He said the Warden of the North will always
be a Stark, and he'd be damned if he kissed a traitor's boot. You left
him no choice. I flayed him living, along with his wife and brother. I
made his son watch.
Roose: And?
Ramsay: The new Lord Cerwyn paid his taxes.
Roose Bolton however was not in rebellion. He was appointed the Crown's Warden of the North and he held his office in the name of his Grace, Joffrey and afterwards Tommen of the Houses Baratheon and Lannister.
He trusted Lord Tywin but after his death, he wasn't so sure. He needed the Stark name to legitimize his rule and that of his children. Which is why he made a deal with Petyr Baelish. It was all purely political.
Baelish: Tyrion never consumated the marriage. By the law of the land,
she's no man's wife. Inspect her, if you must.
Roose: I leave that to the brothel keeper. It's her name I need, not
her virtue.
Season 5: Episode 3
But he still had his reservations:
Roose: When the Lannisters hear I've wed Sansa Stark to Ramsay.
Baelish: The Lannister name doesn't mean what it once did. Tywin is
dead. He kept his house in power through sheer will. Without him,
Jaime has one hand and no allies, Tommen is a soft boy, not a king to
fear.
Roose: The Queen will be enraged.
Baelish: Queen Margaery adores Sansa. Cersei is Queen Mother, a title
whose importance wanes with each passing day.
Roose: You noticed, still has friends in important places, whom she
can ask for favours.
Season 5: Episode 3
But he did not trust Petyr Baelish. The only reason he was double-crossing Cersei was because he didn't trust her either.
Roose Bolton: "I have something important to tell you. Stop eating and
listen. We don't have enough men to hold the North if the other Houses
rise up against us, do you understand that?"
Ramsay Bolton: "But our pact with the Lannisters protects us
from....."
Roose Bolton: "I had a pact with Tywin Lannister, and Tywin Lannister
is dead. The remaining Lannisters are a thousand miles away dealing
with that fact. They've never once in the history of the Seven
Kingdoms sent their army this far North. If you think they will for
us, you're a fool. We've become a Great House by entering into
alliances with other houses, and piling those alliances into greater
power. The best way to forge a lasting alliance isn't by peeling a
man's skin off. The best way is marriage, and now that you're a Bolton
by royal decree, it's high time you married a suitable bride, and as
it happens, I've found the perfect girl to solidify our hold on the
North."
Season 5: Episode 3
And
Roose: A message for you, from Cersei Lannister. A rider arrived from Eyrie,
shortly before dawn. Apparently, she thinks you're still in the Vale.
Baelish: A message for me, you say. Strange that the seal is broken.
Roose: I'm sure you understand my position, Lord Baelish. If you received
word in the night from the Queen Mother, it does make me question our
new alliance. Lannisters made you one of the great lords of Westeros.
Yet, here you are in the North, undermining them. Why gamble with your
position?
Baelish: Every ambitious move is a gamble. You gambled when you drove a dagger
into Robb Stark's heart. It appears that your gamble paid off. You're
Warden of the North.
Roose: I had Tywin Lannister backing. Who supports me now? You?
Baelish: The Eyrie is mine. The last time the lords of the Eyrie formed an
alliance with the lords of the North, they brought down the greatest
dynasty this world has ever known.
Season 5: Episode 3
So In conclusion:
- the Northmen were not actively resisting the Boltons until Jon came down from the Wall. That doesn't mean however that they were happy with the way things stood. Even then they were afraid as the support from Northern Houses was little to None. Jon had to rely on Wildlings instead.
- The North was not in an open rebellion against the Crown when Roose Bolton was the Warden. It is however unclear whether Bolton harbored any ambitions for independence given that while he served the Crown, he also married his heir to daughter of an attainted traitor. But of course he had to do it, to provide legitimacy to Ramsay's children and stabilize Bolton rule over North. Aegon the Conqueror did the same thing, Princess Argella Durrandon was "awarded" to Orys Baratheon after her father was killed along with the Durrandon titles and lands. Their Children were seen as heirs of Durrandon Kings and the Baratheon dynasty still flies the sigil of Durrandon Storm Kings and are accepted as their heirs. The Stormlords are fiercely loyal to them.