I remember the plot quite clearly but can't really find the title of this short story that I think I read in the online version of an American science fiction magazine on archive.org. It was originally published somewhere in 1960s to 1980s and had a presumably American author.
It's about a world where the main entertainment is "world-building", but more like "world-growing" really, since one does actually create the physical world - with people almost like real ones in it, no less - in a glass tube, like a vivarium.
In the short story universe, there are even contests between "world creators". But then the newly created worlds always end up being viciously destroyed - as in, the tubes are physically smashed - by the creators themselves in the end, which is a cause of no small controversy and even an attempt to legally ban the practice altogether.
The twist ending is that
there's a massive earthquake in the very end of the story, with a heavy implication that the entire story universe is someone else's "glass tube" as well