Every so often, there's an episode of Star Trek involving time travel, and more often than not, the "rules" seem to change from episode to episode. For example, Future's End, Braxton explains that they're all caught in a causality loop, which they break out of at the end of the episode. Then, in Timeless, Kim sends back a transmission and alters the past (he does this multiple times, in fact, and the signals seem to not conflict). In the film First Contact, it's plausible that the Phoenix only flew because the Enterprise showed up.
It seems like there's not much consistency in the way that time travel works (the closest we get is Annorax's vague explanation in Year of Hell), but is there a plausible in-universe explanation as to why the "rules" seem to change so much?