I'm not in the publishing area, but recently I've been reading up on middle grade and YA literature and the importance of target audiences, etc and then I started wondering about the Discworld series.
I have looked up on the Wikipedia page for the series, but according to it, the genre is just "comic fantasy", which I guess is pretty accurate. However, I became very curious as to who was his audience and how did he pitch it for his editor? Did he not consider any age group? Did he write for adults specifically? Did he write the series for middle graders? High schoolers?
Because as much comedic and fun the series are, there's a lot of cultural references that a young child and even a teenager wouldn't get. However, I feel like a lot of people started reading the series as a child/teenager.
It's so bewildering to me that he didn't write for a specific target audience... That just can't be so. Also, so much of the merchadise is targeted to children and I usually find the books alongside Harry Potter, A Series of Unfortuante Events and the like. Isn't the series a middle grade series?